Precimeasure: Rebranding for Global Growth

Client Overview

Precimeasure Controls Pvt. Ltd., established in 1984 and headquartered in Bengaluru, India, is a trusted name in industrial measurement solutions—specializing in precision instruments like temperature, pressure, and oil-level measurement devices. With over 300 employees and a robust R&D capability, they’ve proudly served power and transformer industries for decades.

Objective

Following years of success in India, Precimeasure aimed to elevate its brand image and break into the European market. Enter Consciouspace Global in December 2024—with the mission to deliver a full-spectrum brand transformation.

The Challenge

Precimeasure needed:

• A refreshed, polished visual identity that would resonate both in India and Europe
  
  
• A consistent brand experience across physical and digital touchpoints
  
  
• A scalable, modern infrastructure: refreshed website and customer-facing app
  
  
• A cost-effective, secure way to deliver verified certificates digitally—without the high app-based costs
  
  

Our Approach & Solutions

1. Brand Identity Refresh
   
   
   • Crafted bold, contemporary design concepts
     
     
   • Developed cohesive visual assets—from signage and uniforms to letterheads and tote bags
     
     
2. Exhibition Support
   
   
   • Designed striking wall posters and standees for exhibition booths—at both the Delhi and Hannover (Germany) trade shows
     
     
3. Digital Infrastructure Overhaul
   
   
   • Completely redesigned their website from the ground up
     
     
   • Initiated development of a user-friendly customer app with certificate delivery capabilities
     
     
4. Smart Cost Solution
   
   
   • Tackled a pressing app cost issue: previously, digital certificate deliveries were costing Precimeasure ~₹8 lakh (~€8,000)
     
     
   • Engineered an optimized solution to deliver verified certificates via the app—saving the client significant costs
     
     

Impact & Results

• Consistent Global Branding: A unified identity across India and Europe, enhancing brand perception and credibility
  
  
• Memorable Trade Show Presence: Engaging visuals driving strong booth traffic and brand recall
  
  
• Digital Modernization: Sleek website and functional app set a scalable foundation for future growth
  
  
• Significant Cost Savings: Efficient digital certificate delivery, saving ~₹8 lakh while maintaining reliability
  
  

Why It Matters

• 360° Brand Experience: From print to pixels, every brand touchpoint was thoughtfully aligned
  
  
• Global Market Readiness: New brand identity and digital assets positioned Precimeasure competitively in Europe
  
  
• Value-led Innovation: Solved real-world business challenges—proving strategy isn’t just about aesthetics, but also impact

Client Snapshot

Want to see how Consciouspace Global can reimagine and elevate your brand, from strategy and design to digital and results?

Let’s talk!